WHAT IS DIGITAL MARKETING?
In Short, Digital Marketing, a part of Marketing emphasizes on the use of digital technology to promote any brand/business. You often use two terms i.e. Internet Marketing and Digital Marketing. Both are thought to be synonymous but they are not. Internet Marketing is a subset of Digital Marketing i.e Digital marketing includes more channels than Internet marketing. Digital Marketing can be done both online and offline whereas Internet Marketing includes online channels only.
MAJOR DIGITAL MARKETING|ONLINE & OFFLINE|CATEGORIES
BENEFITS OF DIGITAL MARKETING|STRATEGIES
- Increases pool of customers, as you can reach out more audience in less time
- Improves Brand Awareness and performance
- Cost effective, if planned well for your niche; generates potential business leads
- Edge over your competitors & takes advantage of competitors’ weak marketing strategies
- Gives you opportunity to increase your reach from Local to National market
- Statistical Analytics with no extra costing; Demographic targeting; Better control
BEST DIGITAL MARKETING COURSES
# HubSpot Academy:
HubSpot Academy provides Inbound Marketing, Content Marketing, and Email Marketing certifications.
# Google Certifications: Google Adwords |Google Analytics
Google Adwords & Google Analytics Certifications are the highly recognized digital marketing certifications for an aspirant or working professional.Google Adwords Certification includes Adwords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising and Shopping Advertising.
Lynda Online Training in Digital Marketing offers training through videos & practice files. Business Skill based Marketing course includes PR, BRANDING, SEO, ANALYTICS, SOCIAL MEDIA, and so on.
# HootSuite Academy:
HootSuite Academy provides courses and certifications related to social media marketing, many of the available courses are free while the online industry recognized social media certifications are available with one-time fee options that vary from one certification to other.
Talent Edge presents
- Executive Certificate Program in Digital Marketing in Association with IIM Kashipur, India. Details: 5 Months / Live & interactive / Weekend classes
- PG Certificate Program in Advertising Management and Public Relations in Association with MICA, Ahmedabad, India. Details: 1 Year / Interactive Classes
- Executive Development Program in Digital Marketing in Association with XLRI. Details: 6 Months / Interactive Classes/Capstone Project
# Digital Vidya:
Digital Vidya is one of the Asia’s leading Digital Marketing Training Company; Log on to Digital Vidya website to find out all the available certifications like Digital Vidya-Digital Marketing (CDMM), Mobile Marketing (CMMM) and Social Media Certification Programs (CSMMP), etc. Besides this, AIMA & Digital Vidya also offer joint certification Program in Digital Marketing and Analytics.
Simplilearn provides online training and professional certification programs as Foundational, Advanced, Knowledge Nuggets and Masters Programs. There are different learning modules that provide wide exposure to the learners.
# Manipal ProLearn:
Manipal ProLearn provides both online and classroom-based digital marketing courses. It covers SEO, SEM, ANALYTICS, and ORM. Digital Marketing Professional Program is a joint certification offered by Manipal ProLearn and Google India that includes online learning, classroom training, and live projects.
Get More Info: LIST OF DIGITAL MARKETING COURSES IN INDIA|WORLWIDE