Don’t ever think to miss a game changer…. as a part of SOCIAL MEDIA MARKETING STRATEGY?? Online videos rock today and have a great potential in coming years. As the time is moving ahead, more video based informative content is in demand. Current scenario of the education system is an example where online education and videos are going to rule out the option of traditional education by 2025. Whether it is business or education, boosted online videos are getting go-to marketing tool which are enhancing marketing efforts.
Improved & progressive technology and quality are attracting more people to watch videos. Low cost of internet & software, delivering high-quality videos are hitting the online platforms.
STRATEGY FOR ONLINE VIDEOS|DIGITAL MARKETING & ONLINE PROMOTION|2017
Strategic planning is required to channelize your ideas and create valuable new content for your audience. Complete research has to be done from around the web to create valuable content that benefits readers.
One should be very specific in:
- Content Curation: Be accurate to put your content in a nutshell to attract huge audiences; this amplifies your authentic image. Concrete writing with short paragraphs, in bullet points, make your videos more engaging than others. While writing content for blog or videos, always go for grammar check, plagiarism check & spelling check, as these are the basic things to follow while creating or curating any content & do follow Google Keyword Planner, Ubersuggest & Soovle for keyword planning.
- Editorial Skills & Creativity: Writing skills and creative presentation makes your videos ahead in reach. Creativity is the essence to drive more traffic to your website, blogs & videos. Be different & innovative while portraying your view point.
- Advertising Strategy: Go for paid online advertisement. Try to channelize your content by both paid & unpaid methods like Google Adwords, Facebook, Social Media Marketing, Youtube advertisement & much more to mention to reach potential customers. Accurate budgeting has to be done on a monthly, quarterly and yearly basis to invest in the right channel of advertisement.
- SEO Friendliness: Being a digital marketer, optimized videos & images are an essential approach for search engine optimization. Do proper research with Google keyword planner to insert them in tags & content. Use the best keywords with respect to their competitiveness on search engines in content & tags. Maintain high-quality back links & internal links on the website by following dynamic Google Algorithm that will surely bring good traffic to the website and videos.
- Track Results: A video blog/vlog of few minutes delivers better results than a normal article. Track your results with free & paid tools like Google Analytics, Facebook Insights, Pinterest Analytics, Brand 24, HootSuite Analytics, Buffer, Simply Measured, Twitonomy, Crowdbabble, Quintly & Fanpagekarma.
- Videos Promotion: Use different social media platforms efficiently to promote your videos. Now, the question arises that how we can promote videos on different channels & platforms. Share & Promote videos on YOU TUBE, VIMEO, SOCIAL MEDIA PAGES & OTHER WEBSITES. BUY SPACE ON OTHER VIDEOS & EMBED VIDEOS ON YOUR OWN WEBSITE. GO FOR VIRAL MARKETING AND LIVE STREAMING.
- Don’t Ignore Your Audience: Do not forget to address audience complaints, satisfaction & dissatisfaction at your earliest. Give prompt reply & offer a resolution of their issues. Their positive & valuable comments are the assets for the BRAND.