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Do your efforts are enough to bring traffic and increase sales via content?? If not, what strategies you should adopt and how do quality content can improve your content marketing strategies & inbound marketing strategies in 2017?? Your answers are here. Before starting up the dos and don’ts, pros & cons and how & why of the Inbound Marketing Strategy, YOU MUST KNOW;
WHAT IS CONTENT MARKETING?
CONTENT MARKETING can be defined as a concrete and strategic marketing approach that focuses on creation and distribution of valuable, relevant & quality content for attraction and retention of a specific audience –that drives profitable customer action. In content marketing, you focus on the resolution of the issues of your audience by providing relevant quality content.
WHAT IS INBOUND MARKETING?
INBOUND MARKETING is a strategic utilization of tactics & strategies to attract potential customers to find your brand. So what you need for INBOUND MARKETING STRATEGY are Great Content, Website Optimization, Social Media Sharing, Blogs, Events, SEO Strategy, Email Marketing, Social Media Strategy, SEO Related Content, and so on.
HOW TO DIFFERENTIATE BETWEEN CONTENT MARKETING & INBOUND MARKETING?
In Short, Content marketing is a subset of inbound marketing while inbound marketing is the superset of content marketing that means it is inclusive of all content assets but is not limited to them. In general, content marketing is an element of inbound marketing so you cannot plan for inbound marketing without content marketing.
HOW TO USE QUALITY CONTENT FOR BEST MARKETING STRATEGY?
# SET TARGET: Target One Goal at a Time
You should set a target for your Content Marketing Plan. Whether it is content marketing strategy or inbound marketing strategy, you should be clear about your outcome result that you want from your strategic plan. It could be to grow subscribers, branding, customer acquisition & sales, lead conversion or customer retention.
# QUALITY CONTENT: Win-Win Strategy
When we talk about QUALITY CONTENT, it is the freshness and uniqueness. There is no substitute for quality content that drives huge traffic to your website.
You can opt for INFOGRAPHICS, WHITE PAPERS, EBOOKS, BLOG POSTS, SOCIAL MEDIA POSTS, VIDEOS, LIVE STREAMING & WEBINARS. You need to craft topics that serve the purpose for both readers and company/brand.
# FOCUS: Audience Requirements are of Ultimate Importance
The ultimate goal of marketing strategies is to acquire and retain customers. So you must have a clear idea of the niche, you are going to serve. In accordance with the responsive market, do more research on high domain authority websites of your niche to know what type of content is getting more response.
These sorted out queries will surely clarify your doubt about your ideal & potential readers. For INBOUND MARKETING STRATEGIES, research on a complete list of keywords, use tools like Google Keyword Planner, Google Trends, KwFinder, LongTailPro, SEMrush, Moz Keyword Research Tool and even you can do research on hashtags of trending topics on social media of your niche.
For freshness and uniqueness of the content, always use grammar and plagiarism checker tools.
# ADVERTISE YOUR BRAND: Channelize Your Promotion
In today’s scenario, you cannot avoid paid advertising. You have to select the platforms where your audience has more presence. Opt for Google Adwords, Facebook, Social Media Marketing, Youtube Advertisement by paid and unpaid methods for branding, customer acquisition, and retention.
Maintain a balance between your advertising & budget to reach your ideal audience. For videos, you have many options to create huge audience base; like YOUTUBE & VIMEO. You should submit blog posts on high domain authority websites like Quora and keep answering the queries to build a slow but steady brand image.
# MONITOR PERFORMANCE: Mark Your Steps
Tracking performance is a mandatory part of your marketing strategy and with these metrics, you can get complete information about unique visitors, first-time visitors, social media response and readers’ engagement. Use Basic Tools like Google Analytics, Google Search Console, Facebook Analytics, HootSuite to monitor your results.
Now I hope you can start your inbound marketing plan. If you have any query, write to Tarannum Khan at firstname.lastname@example.org. Do share your views & connect to my Facebook, Twitter & LinkedIn accounts.