Social Media Marketing

What is Social Media Marketing?

Social Media Marketing-SMM

 

Social Media Marketing is a process of creating high-quality content that is customized in context to the individual channel to attract more traffic or engagements or conversions on different social media platforms. Facebook, LinkedIn, Twitter, Instagram, Google+, Reddit, Youtube, Snapchat, Tumblr, Quora & Pinterest are not only the means to gain more traffic or conversion but also the beneficial channels for customer acquisition, customer retention, and re-marketing.

Social Media Marketing is a form of Digital Marketing that increases brand exposure and broadens customer reach.” SOCIAL MEDIA OPTIMIZATION is an essential component of SMM with a strategy to gain unique visitors to any website. It could be RSS Feed, Social Media Sharing Button, activities like the status update, tweets, blog posts.

What is Social Media Optimization?

Social Media Optimization plays an important role in internet search ranking as it is an essential component of SMM with a strategy to gain unique visitors to a website. It could be RSS Feed, Social Media Sharing Button, activities like the status update, tweets, blog posts, etc. There are direct and indirect benefits of SMO that can be achieved by

  • Integrating social sharing tools to your website; Direct web links to your social media channels; Redirect  social media profiles back to your website
  • SMO: Consistent and complete information is a must for any social media platforms
  • SEO keywords and social media go hand in hand; Use relevant keywords in posts; Add appealing images which explain your story well

Social Media Optimization VS Social Media Marketing

Social media Optimization is an essential component of Social Media Marketing. After SMO, you proceed for SMM to publicize and share high-quality content on various social media platforms for your audience. 

Social Media Optimization or SMO is the process of optimization of a website for various social media channels by integrating social sharing tools to a website, directing website links to social media channels and vice versa. SMO makes the website more social media friendly such that visitors find it easy to share web links through social media channels. The process includes on-page optimization i.e refining the interface and usability of a website. In short, Social Media Optimization or SMO is a process of optimization of the website and social media profiles to attract more organic engagements.

Whereas Social Media Marketing is the further step to SMO which can be defined as “Social Media Marketing is a process of creating high-quality content that is customized in context to the individual channel to attract more traffic or engagements or conversions on different social media platforms.”. SMM includes all activities that are done offsite (other platforms). Facebook, LinkedIn, Twitter, Instagram, Google+, Reddit, Youtube, Snapchat, Tumblr, Quora & Pinterest are not only the means to gain more traffic or conversion but also the beneficial channels for customer acquisition, customer retention and remarketing. Thus Social Media Marketing promotes your website through different social media platforms which include both ways of paid and organic marketing. 7 BEST PRACTICES FOR ONLINE VIDEOS TO HIT THE SOCIAL MEDIA PLATFORMS7 Major Tips & Tricks to Enhance Online Social Media Presence and double ROI

 

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