Tarannum Khan

Marketer | Blogger | Speaker | Educationist

Are you facing issues in your digital marketing training sessions? Get your queries solved here. I have tried to include all the possible issues that can hinder your learning. Need not to pay a huge amount of fees to learn and practice digital marketing. Get free guides, study materials, tutorials, and FAQs on digital marketing and become a digital marketer to make your business grow well. Digital Marketing is a comprehensive study. Go through blogs and tutorials to enhance your basic knowledge and begin your journey in the field of Digital Marketing.

Digital Marketing

WHAT IS DIGITAL MARKETING ?

In Short, Digital Marketing, a part of Marketing emphasizes on the use of digital technology to promote any brand/business. You often use two terms i.e. Internet Marketing and Digital Marketing. Both are thought to be synonymous but they are not. Internet Marketing is a subset of Digital Marketing i.e Digital marketing includes more channels than Internet marketing. Digital Marketing can be done both online and offline whereas Internet Marketing includes online channels only.

WHAT ARE THE BENEFITS OF DIGITAL MARKETING ?
  • Increases pool of customers, as you can reach out more audience in less time
  • Improves Brand Awareness and performance
  • Cost effective, if planned well for your niche; generates potential business leads
  • Edge over your competitors & takes advantage of competitors’ weak marketing strategies
  • Gives you opportunity to increase your reach from Local to National market
  • Statistical Analytics with no extra costing; Demographic targeting; Better control
WHAT ARE SOME BEST DIGITAL MARKETING COURSES ?

HubSpot Academy

HubSpot Academy provides Inbound Marketing, Content Marketing, and Email Marketing certifications.

Google Certifications

Google Adwords & Google Analytics Certifications are the highly recognized digital marketing certifications for an aspirant or working professional.Google Adwords Certification includes Adwords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising and Shopping Advertising.

Lynda

Lynda Online Training in Digital Marketing offers training through videos & practice files. Business Skill based Marketing course includes PR, BRANDING, SEO, ANALYTICS, SOCIAL MEDIA, and so on.

HootSuite Academy

HootSuite Academy provides courses and certifications related to social media marketing, many of the available courses are free while the online industry recognized social media certifications are available with one-time fee options that vary from one certification to other.Digital Marketing Concept

 

Social Media Marketing

What is Social Media Marketing?

Social Media Marketing is a process of creating high-quality content that is customized in context to the individual channel to attract more traffic or engagements or conversions on different social media platforms. Facebook, LinkedIn, Twitter, Instagram, Google+, Reddit, Youtube, Snapchat, Tumblr, Quora & Pinterest are not only the means to gain more traffic or conversion but also the beneficial channels for customer acquisition, customer retention, and re-marketing.

What is Social Media Optimization?

Social Media Optimization plays an important role in internet search ranking as it is an essential component of SMM with a strategy to gain unique visitors to a website. It could be RSS Feed, Social Media Sharing Button, activities like the status update, tweets, blog posts, etc. There are direct and indirect benefits of SMO that can be achieved by

  • Integrating social sharing tools to your website; Direct web links to your social media channels; Redirect social media profiles back to your website
  • SMO: Consistent and complete information is a must for any social media platforms
  • SEO keywords and social media go hand in hand; Use relevant keywords in posts; Add appealing images which explain your story well
Social Media Optimization VS Social Media Marketing

Social media Optimization is an essential component of Social Media Marketing. After SMO, you proceed for SMM to publicize and share high-quality content on various social media platforms for your audience.

Social Media Optimization or SMO is the process of optimization of a website for various social media channels by integrating social sharing tools to a website, directing website links to social media channels and vice versa. SMO makes the website more social media friendly such that visitors find it easy to share web links through social media channels. The process includes on-page optimization i.e refining the interface and usability of a website. In short, Social Media Optimization or SMO is a process of optimization of the website and social media profiles to attract more organic engagements.

Whereas Social Media Marketing is the further step to SMO which can be defined as “Social Media Marketing is a process of creating high-quality content that is customized in context to the individual channel to attract more traffic or engagements or conversions on different social media platforms.”. SMM includes all activities that are done offsite (other platforms). Facebook, LinkedIn, Twitter, Instagram, Google+, Reddit, Youtube, Snapchat, Tumblr, Quora & Pinterest are not only the means to gain more traffic or conversion but also the beneficial channels for customer acquisition, customer retention and remarketing. Thus Social Media Marketing promotes your website through different social media platforms which include both ways of paid and organic marketing. 7 BEST PRACTICES FOR ONLINE VIDEOS TO HIT THE SOCIAL MEDIA PLATFORMS | 7 Major Tips & Tricks to Enhance Online Social Media Presence and double ROI

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