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Do you need help in Social Media Marketing? If Yes, I am here to help you with my All in One Social Media Marketing Guide
As a beginner or a progressive marketer, one point strikes your mind that Why to invest time and money in Social Media Marketing?
New entrants are always in dilemma regarding SMM strategies at one point of time or the other and to avoid mistakes, you need to understand comprehensive Social Media Marketing??
As you are new to Social Media Marketing then;
“Why should you choose Social Media Marketing as a profession or for business development?”
WHY AND HOW puts a lot of pressure and you begin to read a lot about social media marketing to make yourself ready for your business plans. The best-known solution for you is to be DATA-DRIVEN MARKETER.
WHY gives you confidence in deciding your platforms, investment of time and money which increases your chances of reaping the best results.
Only the Data Analysis can lift your plan of action and minimize yours loses in terms of money and time. I am summarizing the best data for you to know the current and growth of social media in the past years and in the coming future.
And then we can go about what is social media marketing and how to optimize the use of SMM for personal brand and business.
Let’s go …..to understand
Growth of Internet Users in the Past Years (1995-2017)
Social Media has shown the fastest growing trend in the past and the speed of growth is faster than the Internet itself. Why believe me blindly, Check the statistics
Growth of Mobile And Social Media Users Across The Globe
Grown number of Internet users worldwide is 4.021 billion, social media users worldwide are 3.196 billion whereas unique mobile users in 2018 are 5.135 billion.
“This gives interesting facts that the percentage of social media users has increased YOY basis ( year on year basis) and the scope of projected growth percentage is very high in coming years as the number of mobile users is getting increased by every year.”
When we compare the growth of social media users on the YOY basis in comparison to 2017, the increase in worldwide percentage is 13%. Social media is growing at its fastest pace and there is a huge possibility of growth.
If we compare the frequency of use of 6 major platforms like WhatsApp, Facebook, Wechat, youtube, Instagram and FB messenger, the main inferences are:
Usage More than Once a Day
Whatsapp: 60%, Facebook: More than 50%, Wechat: 40%, Youtube: Approx 35%, Instagram: Between 32-35% and FB messenger: 32-35%(Approximately)
Whatsapp : 22%, Facebook: approx 30%, Wechat: 25-28%, Youtube: Approx 32%, Instagram:approx 28% , FB messenger: 30%
I have taken more than once a day and daily criteria to summarize how often people are using the social media platforms. This given you the strong reason why to use social media as a major part of your marketing strategy.
You have got your answer to “WHY” you should choose social media marketing.
Now I think you can connect to my point that you can’t leave a loophole in social media marketing as the best platform for B2C market is Facebook and B2B is LinkedIn (At Present).
Going ahead ….
What is Social Media Marketing?
Social Media Marketing is a process of creating high-quality content that is customized in context of the individual channel to attract more traffic or engagements or conversions on different social media platforms. Facebook, LinkedIn, Twitter, Instagram, Google+, Reddit, Youtube, Snapchat, Tumblr, Quora & Pinterest are not only the means to gain more traffic or conversion but also the beneficial channels for customer acquisition, customer retention, and re-marketing. Social Media Marketing increases brand exposure and broadens customer reach.
What is the difference between Social Media Marketing ( SMM) and Social Media Optimization?
SOCIAL MEDIA OPTIMIZATION is an essential component of SMM with a strategy to gain unique visitors to any website. It could be RSS Feed, Social Media Sharing Button, activities like the status update, tweets, blog posts.
After SMO, you proceed for SMM to publicize and share high-quality content on various social media platforms for your audience.
Social Media Optimization or SMO is the process of optimization of a website for various social media channels by integrating social sharing tools to a website, directing website links to social media channels or vice versa. SMO makes the website more social media friendly such that visitors find it easy to share web links through social media channels.
The process includes on-page optimization i.e refining the interface and usability of a website. In short, Social Media Optimization or SMO is a process of optimization of the website and social media profiles to attract more organic engagements.
Whereas Social Media Marketing is the further step to SMO.
SMM includes all activities that are done offsite (other platforms). Facebook, LinkedIn, Twitter, Instagram, Google+, Reddit, Youtube, Snapchat, Tumblr, Quora & Pinterest are not only the means to gain more traffic or conversion but also the beneficial channels for customer acquisition, customer retention and remarketing.
Thus Social Media Marketing promotes your website through different social media platforms which include both ways of paid and organic marketing. 7 BEST PRACTICES FOR ONLINE VIDEOS TO HIT THE SOCIAL MEDIA PLATFORMS | 7 Major Tips & Tricks to Enhance Online Social Media Presence and double ROI.
What are the channels you can use for Social Media Marketing?
The social media channels are Facebook, LinkedIn, Twitter, Instagram, Google+, Reddit, Youtube, Snapchat, Tumblr, Quora & Pinterest, Facebook, Youtube, Whatsapp, Facebook Messenger, WeChat, QQ, Instagram, Tumbler, QZone, Twitter, Skype, LinkedIn, Viber, Snapchat, Reddit, Line, Pinterest, Baidu Teiba, Sina Weibo.
What are the free tools you can use for Social Media Marketing?
Every Digital Marketer has a core interest in free tools of social media marketing. I have listed out few which are in no particular order.
Social Mention, Hootsuite, Followerwonk, Tweet Deck, SumAll, Klout, Tweet Reach, Crowdfire, SocialPilot, Buffer, BuzzSumo, Cyfe, SharedCount.
Social Media Marketing Trends in 2018-19
The social media world is expanding faster than any other online space and it is not easy to maintain the pace. But what are the changes in Social media marketing??
Earlier it was easy to grow your social media followers but now it is not possible with ease as the Organic reach is down and competent Ad spend is more.
Your Strategy can’t include the one way of growing your social media existence but IT REQUIRES THE BEST OF THE TWO – ORGANIC REACH and Ads.
Now make the best use of available opportunities with my social media marketing guide and reach your goals.
In case of any query, write to Tarannum Khan at email@example.com or firstname.lastname@example.org