Social Media Marketing Guide - Learn SMM Step by Step - Tarannum Khan


Do you need a Social Media Marketing Guide?


If Yes, I am here to help you with my All in One Social Media Marketing Guide


As a beginner or a progressive marketer, one point strikes your mind that Why to invest time and money in Social Media Marketing?

New entrants are always in dilemma regarding SMM strategies at one point of time or the other.

To avoid mistakes, you need to understand Social Media Marketing in detail.

As you are new to Social Media Marketing then;

“Why should you choose Social Media Marketing as a profession or for business development?”

Actually, WHY AND HOW puts a lot of pressure and you begin to read a lot about social media marketing to make yourself ready for your business plans. The best-known solution for you is to be DATA-DRIVEN MARKETER.

This gives you confidence in deciding your platforms, investment of time and money which increases your chances of reaping the best results.

Only the Data Analysis can lift your plan of action and minimize yours loses in terms of money and time. I am summarizing the best data for you to know the growth of social media in the past years and in the coming future.

And then we can go about what is social media marketing and how to optimize the use of SMM for personal brand and business.

Let’s go … understand


Social Media Marketing Guide-Highlights


Growth of Internet Users in the Past Years (1995-2017)

Social Media has shown the fastest growing trend in the past and the speed of growth is faster than the Internet itself. Why believe me blindly, Check the statistics-


SMM-Internet users growth-worldwide


social media marketing -local business


Growth of  Mobile And Social Media Users Across The Globe


social media marketing-guide



Grown number of Internet users worldwide is 4.021 billion, social media users worldwide are 3.196 billion whereas unique mobile users in 2018 are 5.135 billion.

“This gives interesting facts that the percentage of social media users has increased YOY basis ( year on year basis) and the scope of projected growth percentage is very high in coming years as the number of mobile users is getting increased by every year.”


SMM guide-report



When we compare the growth of social media users on the YOY basis in comparison to 2017, the increase in worldwide percentage is 13%. Social media is growing at its fastest pace and there is a huge possibility of growth.




social media marketing guide-report



When we compare the frequency of use of 6 major platforms like WhatsApp, Facebook, Wechat, youtube, Instagram and FB messenger, the main inferences are:

Usage More than Once a Day

Whatsapp:  60%, Facebook: More than 50%, Wechat: 40%, Youtube: Approx 35%, Instagram: Between 32-35% and  FB messenger: 32-35%(Approximately)

Daily Usage

Whatsapp :  22%, Facebook: approx 30%, Wechat: 25-28%, Youtube: Approx 32%, Instagram:approx 28% ,  FB messenger: 30%

I have taken more than once a day and daily criteria to summarize how often people are using the social media platforms. This given you the strong reason why to use social media as a major part of your marketing strategy.

You have got your answer to “WHY” you should choose social media marketing.

Now I think you can connect to my point that you can’t leave a loophole in the social media marketing plan. The best platform for B2C market is Facebook and B2B is LinkedIn (At Present).


What is Social Media Marketing?


Social Media Marketing is a process of creating high-quality content that is customized in the context of the individual channel to attract more engagements or conversions on different social media platforms. 

Facebook, LinkedIn, Twitter, Instagram, Google+, Reddit, Youtube, Snapchat, Tumblr, Quora & Pinterest.

These are the means to gain more traffic and are the beneficial channels for customer acquisition, customer retention, and re-marketing. 

Social Media Marketing increases brand exposure and broadens customer reach. 


What is the difference between Social Media Marketing ( SMM) and Social Media Optimization?


SOCIAL MEDIA OPTIMIZATION is an essential component of SMM with a strategy to gain unique visitors to any website.

It could be RSS Feed, Social Media Sharing Button, activities like the status update, tweets, blog posts.

After SMO, you proceed for SMM to publicize and share high-quality content on various social media platforms for your audience. 

Social Media Optimization is the process of optimization of a website for various social media channels.

It integrates social sharing tools to a website, directing website links to social media channels or vice versa.

SMO makes the website more social media friendly. Visitors find it easy to share web links through social media channels.

The process includes on-page optimization i.e refining the interface and usability of a website.

In short, SMO is a process of optimization of the website and social media profiles to attract more organic engagements.

Whereas Social Media Marketing is the further step to SMO. 

SMM includes all activities that are done offsite (other platforms). Facebook, LinkedIn, Twitter, Instagram, Google+, Reddit, Youtube, Snapchat, Tumblr, Quora & Pinterest are not only the means to gain more traffic or conversion but also the beneficial channels for customer acquisition, customer retention and remarketing.

Thus Social Media Marketing promotes your website through different social media platforms. It includes both ways of paid and organic marketing. 

7 BEST PRACTICES FOR ONLINE VIDEOS TO HIT THE SOCIAL MEDIA PLATFORMS & 7 Major Tips & Tricks to Enhance Online Social Media Presence and double ROI.


What are the channels you can use for Social Media Marketing?


The social media channels are Facebook, LinkedIn, Twitter, Instagram, Google+, Reddit, Youtube, Snapchat, Tumblr, Quora & Pinterest, Facebook, Youtube, Whatsapp, Facebook Messenger, WeChat, QQ, Instagram, QZone, Twitter, Skype, LinkedIn, Viber, Snapchat, Reddit, Line, Pinterest, Baidu Teiba, Sina Weibo.


What are the free tools you can use for Social Media Marketing?


Every Digital Marketer has a core interest in free tools of social media marketing. I have listed out few which are in no particular order.

The tools are Social Mention, Hootsuite, Followerwonk, Tweet Deck, SumAll, Klout, Tweet Reach, Crowdfire, SocialPilot,  Buffer, BuzzSumo, Cyfe, and SharedCount.




Social Media Marketing Trends in 2018-19


The social media world is expanding faster than any other online space and it is not easy to maintain the pace. 

But what are the changes in Social media marketing??

Earlier it was easy to grow your social media followers but now it is not possible with ease as the Organic reach is down and competent Ad spend is more.

Your Strategy can’t include the one way of growing your social media existence but IT REQUIRES THE BEST OF THE TWO – ORGANIC REACH and Ads.

Now make the best use of available opportunities with my social media marketing guide and reach your goals.

Write to Tarannum Khan at

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Tarannum Khan is a passionate and proactive Marketer, Blogger, Author, Educationist, and Speaker who has more than 6 years of experience in the field of digital marketing. She derives simple solutions for complex goals. She has Proficiency in SEO, Designing & Animation software for promotional campaigns and has Edge over Google AdWords, Affiliate Marketing, Content Marketing, SMM, SMO, and Blogging.


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