Google Ads - A Simple Step by Step Guide - Tarannum Khan

Are you ready to learn about Google Ads?


If yes, then need not to worry. 

“Google Ads was formerly known as Google AdWords” 


Why is Google Ads so important for marketers?


Yes, it is. This is a great way to showcase your products to the real audience and the number of audiences is huge.

Marketers, B2C, and B2B businesses promote a lot through google ads. But do not trust me blindly. Go through the facts to understand the Google Ads’ benefits with real statistics.


Google Statistics


According to Heap Analytics, This is the latest statistics about the google advertising where you can clearly see that GOOGLE has the highest average conversion rate among the main advertising channels. Google’s Average Conversion Rate is 8.2%.




Now with this statistics, it is quite clear that if the average conversion rate of Google is highest, then choosing Google Ads for the promotion of your products and services is a great option.

Why only this, I have more statistics to show. Check all and decide for yourself.


Google as Market Leader in Search Traffic


According to Statista, the share of desktop search traffic from Google is very high and India has the highest share.


google-search-engine-market-share-countries wise


Net Market Share – Google


According to Net Market share

  • Average Net shared by Google throughout 2017 is 74.54%. So, Google remains the market leader
  • Average Net market share by Yahoo, Bing, and Baidu is 5-11%, which can’t be ignored
  • Net market Share by  AOL, duckduckgo and Ask all have less than 1%


search engine market share report-desktop


Google – Dominance on Mobile Devices (2017-18)


  • Google dominates on mobile search results, having more than 90% of market share
  • Baidu has a 6.93% market share
  • Both Bing and Yahoo have a market share of 1.02%


search engine market share report-mobile


Daily Search Statistics – Google


According to Internet live StatsDaily search on Google is 3.5 billion (On equating, approximately 1.2 trillion worldwide)

Now I hope you will agree to my point why you need google ads for business and how important it is as a career option.

Google Adwords or Google Ads provides authentic visitors though there can be some unusual or fraud clicks which get rectified by Google AdSense team and you will receive a refund for those clicks.  So you need not worry about Google Ads.

Google Ads generate a great number of visitors and leads. It boosts your business in every possible way.


What is Google Ads? 


Google covers entire search engines, Gmail accounts, YouTube, and so on. So the possibility of genuine traffic and leads increases. There are multiple ways to showcase and engage customers like image ads, text ads, video ads, etc.




How does Google Ads decide to display Ads?


Google follows a specific way of auction where all ads compete to win and the decision of ads to be shown are based on their quality score, bids, expected impact of ad extensions and ad formats.

Check the parameters that Google use during auction and ads are displayed in this respective manner.


google-search query-result


Types of Ads 


There are different types of ads campaign that you can opt for your business.

The ads are Search Ads, Display Ads, Video Ads, Shopping Ads, and App Ads that are beneficial for your business. Select wisely.


Google ads campaign types


Flexible Pricing – Google Ads


No charges for displaying ads. There is flexible pricing and you will pay only for clicks on ads, views on YouTube and calls to your business.


pricing- google ads


Google Ads Certifications


The Google Ads certifications are-

Google Ads Fundamentals, Google Ads Display Certification, Google Ads Mobile Certification, Google Ads Search Certification, Google Shopping Certification, and Google Ads Video Certification for beginners.

Other certifications are Mobile sites certification, Digital sales certification for beginners and Google Analytics Individual Certification for Intermediate level.  Get complete information about Google Ads Certifications and digital marketing courses.

Google Ads certifications



I hope you can start promoting your business with Google Ads and it is a great career option. I am going to add how to set up an account and run Google ads account successfully in next Google Ads blog.

Read more – Google Ads Certification-Academy for AdsUse of Google Keyword Planner for Keywords Research, and Google Ad Campaign-Set Up  

Write to Tarannum Khan at 

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Tarannum Khan is a passionate and proactive Marketer, Blogger, Author, Educationist, and Speaker who has more than 6 years of experience in the field of digital marketing. She derives simple solutions for complex goals. She has Proficiency in SEO, Designing & Animation software for promotional campaigns and has Edge over Google AdWords, Affiliate Marketing, Content Marketing, SMM, SMO, and Blogging.



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