Google Advertising- How to Use Google Ads for Advertising - Tarannum Khan

Are You Interested in Google Advertising?

 

If yes, I am sharing the shortest possible way to learn Google Advertising.

You go through a lot of searches like Courses, Certifications, and Tutorial when you begin to start your career.

Even if you have your own business, why completely rely on others for your results. You should know the basics to handle campaign reports and accordingly strategize your investment in paid advertising.

 

Do You Believe that Google Advertising will Work for You?

 

Of course Yes, even the companies that have worked on their SEO strategies and have good google ranking opt for google advertising.

In today’s scenario, you can’t depend on organic traffic only. You need strategies to market your brand both in organic and paid ways.

 

What is the Best Possible Paid Way to Advertise?

 

The answer is GOOGLE ADS (Earlier it was Google AdWords)

I will give all supportive reasons to select google ads for advertising your products and services.

 

google-advertising-search-results

 

Google Statistics

 

  • GOOGLE has the highest average conversion rate among the main advertising channels. Google’s Average Conversion Rate is 8.2%. (Heap Analytics, 2018)
  • The share of desktop search traffic from Google is very high. India, Brazil, Spain are the top countries.(Statista, 2018) 
  • Google dominates on mobile search results, having more than 90% of market share(Net Market Share, 2017-18)

 

There are much more details that you should know….

For complete statistics, Read – Latest Google Statistics

 

Google Ads Campaign Types

 

The types of ads that you can run are Search Ads, Display Ads, Video Ads, Shopping Ads, and App Ads for products and services.

You can choose campaign type as per suitability of your products and services.

 

Google ads campaign types

 

Google Keyword Planner

 

How to use keyword planner in Google Ads?

Sign up to your Google Ads account, use your Gmail or Google account to log in.

I have written an article on how to use your Google Keyword Planner. 

Read more: How to Use the Google Keyword Planner for Keyword Research.

 

Google keyword planner-filter and column

 

Google Ads – Dashboard

 

You can easily access the statistics of active and paused campaigns in your Google Ads dashboard.

You can link your website to Google Analytics and Google Search Console, and track the visitors’ performance through statistics.

 

google advertising-ads dashboard

 

Google Ads Certification

 

If you are a beginner or a trainer and want to be Google certified, you can access Google Certifications through online Academy for Ads.

There are many certification assessments for beginners and advanced level learners.

Read – Google Ads Certification for Entry and Advanced Levels

 

Inference

I hope you can understand the worth of Google advertising and now you can plan your next step towards Google Ads.

It is one of the best options for businesses to sell their products and services online on day to day basis.

You can control your campaigns and thus, you can manage your expenditure as start and stop buttons are in your hand.

After tracking your ROI, you can change your plans and campaign types.

Write to Tarannum Khan at digitaltarannum@gmail.com. 

Do share your views & connect to my FacebookTwitter and LinkedIn accounts.

 

Tarannum Khan is a passionate and proactive Marketer, Blogger, Author, Educationist, and Speaker who has more than 6 years of experience in the field of digital marketing. She derives simple solutions for complex goals. She has Proficiency in SEO, Designing & Animation software for promotional campaigns and has Edge over Google AdWords, Affiliate Marketing, Content Marketing, SMM, SMO, and Blogging.