How to get the right influencer marketing agency for products & services?
It is often troublesome for beginners & startups. But it is simplified.
Along with the onset of influencer marketing, various promotional campaigns have been done by small to big brands to promote their brands into their target audience.
Due to its measurable parameters and effectivity, social media marketers prefer influencer marketing more than traditional digital marketing.
Moreover, its cost-effectiveness attracts advertisers more than anything else.
Product reviews are considered one of the essential promotional parameters as millions of people flock around the online platforms every day in search of authentic products.
In this article, I will discuss the importance of product reviews in this marketing scenario and what are the accurate ways to get them right through an influencer marketing agency.
As a top influencer marketing platform in India, I often need to answer why advertiser needs genuine product reviews and how it will benefit them.
I have helped many e-commerce platforms to get various genuine product reviews through influencer marketing; also, it is one of the main reasons I stand out among others in this competitive market.
Influencer Marketing Agency for Product Reviews
Today the whole concept of shopping has been shifted to online shopping; not only it saves a fair amount of time but also shows endless variety to the buyers.
Now, e-commerce platforms have gone beyond numbers, other than the big names like Amazon, Flipkart, Myntra, Ajio, Nykaa, there are various platforms that sell amazing products.
For new e-commerce platforms (product or service-specific), it is crucial to get genuine product reviews to promote and expand their businesses.
Why should you hire an Influencer Marketing Agency?
Influencer Marketing Agency makes everything sorted for your products.
Reviews help to establish a brand reputation
Needless to mention, brand reputation is one of the crucial things advertisers are concerned about to maintain pace with the competitive market.
Customers are very tech-savvy nowadays; they check every parameter of a product before making their purchasing decision. You and I do the same, I guess.
They tend to check product reviews above all, primarily to make their minds.
If your product has positive reviews, naturally, it will attract more buyers to purchase the product than other contemporary products.
Product reviews are considered as one of the valuable resources of every e-commerce platform because, in a review, customers not only say things about the product but also services from the platform.
Both are equally important to make purchase decisions.
More Reviews Means More Exposure
Numbers play a vital role in building brand reputation. A number of positive reviews over time will reflect the authenticity of the brand.
To put it simply, a brand that gets positive reviews frequently will get more buyers than one that hardly gets one or two reviews long ago.
This job precisely an Influencer Marketing Company does for you.
Improve Product Rating
An Influencer marketing agency is an excellent platform for product reviews.
Nowadays, many e-commerce platforms combine product reviews with product ratings, which is more or less similar to evaluate the product.
The overall product rating is the mean of the total rating of the product given by all the customers, whereas in reviews, you have to read out individuals’ experience with the product.
The more reviews and ratings you will get, the easier it will be to improve your brand reputation on an e-commerce platform.
Shows Areas of Improvement
Genuine reviews will show the area of improvement to the brand owner, which is another reason genuine product review, is one of the valuable assets for both the e-commerce platforms and the brand owners.
Helps in Strategy Building
By reading the product reviews, one can build a strong future promotional strategy to enhance its brand reputation and how it can attract more buyers over time.
According to marketers, with a strong strategy and genuine product reviews, a brand can be famous in no time, as so many brands have already done.
How can an influencer marketing agency help in product reviews?
This is another most asked question I often had to answer. Read this section of the article to know how you can seamlessly get honest reviews from the customers for your unique products & how you can get product reviews from influencers.
Start with Directly Asking your Customers
One of the straightforward ways to get product reviews is by directly asking your customers for it. This is not that simple as it sounds. If you approach them to be prepared in most cases, they will not take a second to reject the idea.
Many of us have already asked the customers at least once in our lifetime for product reviews.
Then what to do? In order to get success from the direct approach, you have to check your tone while asking. Try to be as friendlier as possible without getting intimidated. Or you can politely ask them for a review.
Remember, no matter the reply, do not retort; keep a smile at your face.
Offer Rewards, Incentives & Discounts
It will be good for you to approach for reviews if you offer any kind of reward for that. For example, discount coupons, offers such as buy one get one, etc., are very fruitful in motivating customers to submit reviews.
You can also remind them because sometimes customers even want to provide reviews, but they forgot. So, you can send them healthy reminders about submitting reviews. Analytics suggests the best time to send review reminders are within 72 hours of purchase.
Who doesn’t love discounts!
You can offer discounts to your customers and influencers for submitting an honest review, which will be applicable from the next purchase.
Influencer Marketing Agencies can be the best option for a product or service review.
They cannot overlook such a lucrative offer, so naturally, more people will show interest in submitting reviews.
Go for Giveaways
One of the trendiest ways to attract more people into your website or brand page is Giveaways.
Giveaways can improve brand awareness in no time. It is a great marketing strategy as a lot of people will participate in the Giveaway Contest to win certain gift hampers.
Who will let go of an opportunity of getting an attractive gift!
Ask for Pictures
If you get pictures along with the review, it will impart a great impact on your upcoming customers. So, ask your customers to provide a few pictures along with your product. In return, you can showcase them on your website or social media pages.
If others see real pictures in your profile, it will help them believe in your product.
Respond to Reviews
Do not forget to respond to your reviews. If not to all, try to respond to a few reviews. Your response will reflect your engagement with your viewers, which in turn will help in establishing a brand reputation.
Apart from these efforts, let influencers do the job.
Influencer Marketing Company can help in fast product reviews.
One of the most effective ways of getting a genuine product review is to involve micro-influencers to do the job. Most of the influencers have a huge fan base; if they review your brand, it will reach millions in no time.
This way Influencer Marketing Agency or Influencers can help you out to get genuine reviews.
They have extensive potential to shift people’s minds to make their purchase decision.
You can approach an influencer directly, or you can also hire a reputed influencer marketing platform to do the same with ease.
Influencer marketing platforms have a huge influencer database, from which they will select proper influencers who can resonate well with your brand and ask them to do the job as a campaign. Their team of marketers design outstanding campaigns to attract more visitors.
Another interesting part of hiring a professional influencer marketing platform is you can measure your campaign performance with the help of various analyzing tools. It will help you redefine your content strategy from the next time.
Reviews play a crucial role in uplifting brand reputation. As a marketer, you must emphasize on it to get potential customers, and for that, you can hire a reputed Influencer Marketing Agency in India that will guide you in selecting the right influencers to promote your brand. They will also help you designing great campaigns to attract more viewers to your page.